During the project kickoff (🛫 Project Kickoff Template) we’ll go through everything but here’s a list of helpful resources and information to help GrowthX ramp up.
  • Who are the stakeholders that will be involved?
  • What information can you share about your company, brand, product/offering, customer/ICP/segmentation, use cases, etc?
  • Where do you want to publish content to start?
  • What is the process of publishing a post or page on your website?
  • What is the process for selecting cover images for posts?
  • Do you have brand guidelines or any creative guidelines we should follow?
  • Do you have editorial guidelines?
  • Do you have a content calendar?
  • What do you consider to be your best content pieces?
  • What is the current content creation process from ideation to publishing a post?
  • Do you have any systems where you manage the content workflow from ideation to publishing?
  • Have you done any content or SEO audits recently?
  • Can you walk me through an ideal user journey from discovery to signup?

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🔐 Systems to give access to GrowthX team

Below are some systems that we usually ask for access to:
  • Content Management System (CMS) - ideally as admin
  • Google Analytics or any other analytics platform for tracking website traffic
  • Google Search Console (GSC)
  • Google Drive, Dropbox, or any shared folder with useful slides, PDFs, docs, and any other material that would be helpful in onboarding

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🧰 Helpful resources to share

Types of resources that are helpful to share with our team to help us onboard
  • Customer personas, customer feedback reports or interviews, customer journey maps
  • ICP, segmentation, messaging or positioning docs or slides
  • Sales pitch deck and/or recordings of product demo or pitch meeting
  • Target account lists and/or any sample profiles of customers
  • Market research reports, competitive analysis, industry white papers and publications
  • Examples of the best articles or pages you’ve published to date
  • Examples of articles, pages, or publications that you like
  • Any lists of influencers, publications, channels or websites in your space we should study